Markets

NUMBERS: How Many of us players are there in the World?

If we look at the overall global gaming market, there are 3.2 billion gamers. The number of gamers in the world will grow to 3.5 billion by 2025. (Newzoo)
How Many People Play Mobile Games?
There are 2.2 billion active mobile gamers worldwide.
Some mobile gamers are more active than others. For example, mobile gamers in Indonesia, Brazil, Saudi Arabia, Singapore, and South Korea play mobile games the most – they surpassed 5 hours per day playing mobile games in 2023. (data.ai)
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Mobile Gaming Demographics
People of all ages play mobile games.
29.5% of mobile gamers are 25-34 years old and 28.3% are 16-24 years old.
Slightly older generations are also into games – 23.1% of the mobile gaming audience are 35-44 years old, 12.8% are 45-54 years old, and 6.3% are 55 and older. (Zorka Agency
53.6% of the overall mobile game audience are men and 46.4% are women. (Zorka Agency)newzoo

Mobile Gamer Statistics: Interests and Behavior

  • Gen Z and Millennials spend more time gaming than on any other form of entertainment. (Newzoo)
  • 85% of mobile gamers do not identify as gamers. (Mediakix)
  • On average, mobile gaming sessions last 25% longer for women than for men. (MoPub)
  • 43% of female gamers play more than five times a week. (MoPub)mobile gamers
  • 38% of male gamers play more than five times a week. (MoPub)
  • Users spend 90% of their smartphone usage on apps and games. (eMarketer)
  • On average, gamers play two to five mobile games a month. (data.ai)
  • Users spend three and a half hours using mobile devices every day, and 11% of that time is spent on mobile gaming. (eMarketer)
  • On average, hyper-casual mobile gamers download ten times more games than other players. (VentureBeat)
  • More than 50% of gamers play mobile games while in the bathroom. (Mediakix)

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