What’s the Most Popular Gaming Platform for Younger Players?
• Mobile is by far the most popular platform for Gen Alpha and Gen Z gamers. 73% and 69% of them play games on their mobile phones.
• On average, Gen Z gamers play for 6 hours and 10 minutes. Gen Alpha gamers spend even more time playing – 6 hours and 49 minutes
Do Younger Generations Spend on Mobile Games?
• Younger generations are more likely to spend on mobile games. 52% of Gen Alpha and 52% of Gen Z gamers are payers, while only 42% of the total gamer population are payers.
• Our market research discovered that the number one reason for making an in-app purchase for both Gen Alpha and Gen Z is unlocking exclusive content. It’s followed by personalizing characters or items.
• 93% of Gen Alpha and 91% of Gen Z have spent money on in-game purchases during the past 6 months.
• Gen Alpha players spend the most on gear, playable characters, and in-game currencies. Gen Z players spend the most on in-game currencies, gear, and playable characters.
